Sunday, June 19, 2011

Peko Peko - A Charity Cookbook for Japan


I’m honored to introduce you to the Peko Peko* cookbook, put together by wonder bloggers, Marc, Stacy, and Rachael. Marc, from No Recipe, invited me to join to donate a couple of recipes for this cookbook back in March, around the same time when I was helping with the Bake Sale for Japan (which by the way ended up making over $140K!).

The book is featuring 57 cherry-picked food bloggers, including star bloggers who have already been published and/or hold workshops across the country. So in that way, this is a really sweet collaborative deal, a veritable Now That’s What I Call Peko Peko, Vol. 1, Bloggers Edition.

All proceeds, all 100.00% go to GlobalGiving Japan Earthquake and Tsunami Relief Fund, where they provide access to new sources of funds to projects that might never be funded through traditional development and philanthropy approaches. Don’t worry, they go through a rigorous due diligence review to make sure that donors get feedback about how their contributions have been put to work and the results achieved.

Three months have already passed since the magnitude 9.0 earthquake and tsunami hit Japan’s northern coast. For over a month, people in Tokyo area were getting aftershocks every day, and even today they are still getting it about once a week. It’s hard to keep up with the slipping momentum for those who aren’t in the disaster affected area or personally know someone who is there, or who aren’t reminded by the daily or weekly aftershocks physically.

Unlike simply donating money or buying baked goods, this cookbook will always remind you about the disaster and how you helped out. And of course, these exclusive recipes will stay with you in your bookshelf, physically, forever. Isn’t that wonderful? I’m buying my own copy, today.


*
“One of the ways that the Japanese language reflects Japan’s love of food is through the many words it has to imitate sounds related to foods and eating. “Peko peko” is onomatopoeia for the sounds that an empty stomach makes. It’s a common way to indicate, “I’m hungry!” especially for little ones.”

2 comments:

  1. A wonderful book for a great cause!

    Cheers,

    Rosa

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  2. What a great idea and so cool that you are doing this, I am going to check this out.

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